Encompassing four galleries around the historic city of Edinburgh, the National Galleries of Scotland asked us to articulate a singular visual approach to unify their summer shows. Our response was a colourful, modular system to help navigate the range of shows and venues.

Through the creation of an over-arching campaign message ‘The Colour of Summer’ and a vibrant city wide graphic approach, we helped to deliver increased footfall and greater awareness of the summer offer.