Design direction for the launch campaign of inov-8’s new PARKCLAW running shoe. We took the familiar and often tedious task of clearing our stack of notifications and turned it into the ideal device for the inov-8 campaign message 'ESCAPE THE GREY', with early mornings and grey city scapes at rush hour forming the perfect backdrop.
Design Direction by Founded.
Photography by Ryan Edy
Creative Concept by Steve Daniels.