Introducing zero carbon co-working & living to Sheffield, Hive Central is city living like you designed it yourself. We were asked to create a brand which reflected the rich and diverse lifestyle offered by this increasingly popular model for contemporary living.
Underpinned by a set of nested hive shapes, a suite of character based illustrations were developed to show that this hive is not just full of worker bees towing the line, but a place where independent, free thinking individuals, come together.
Brand, Website design, Art Direction by Founded. Illustration by Darryl Ibbetson.