Made in Britain, a bright idea on the back of a beermat, Deadgood create furniture, lighting & interior products with personality. Almost 20 years after creating their original brand identity, we were asked to help clarify and prepare the company for exciting international market growth.
Through a process of collaborative reflection and creative analysis, we helped move the mindset of the organisation from ‘Hello, we are Deadgood’ to ‘Deadgood thinking’. Incorporating this new attitude, we designed a new brochure intended to re-affirm Deadgood’s brand values and collection of forward thinking contemporary furniture. This was accompanied by a new website designed to be as much manifesto as shop window.
